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Content Strategy

I specialize in content ideation, narrative development and establishing of video production workflows within media brands. One of my strengths is quickly understanding a publisher's voice and creating content that deeply resonates with it's audience. 

What I Do

Visual Storytelling

I enjoy telling stories of diverse, and often deeply complicated subjects in a visual way that resonates. 
I seek out under-represented topics and create space for the individuals behind them to share their perspectives. 

Audience Growth 

I have a sixth sense for trending topics, stories, and coverage angles with high audience engagement potential. 
I have a proven record for growing publisher's audiences, by incubating original concepts which in turn inform larger video strategy. 


Irina Dvalidze
Director | Producer

I’m a producer and director specializing in editorial and documentary content, with a focus on audience growth and development. I currently work as a Supervising Producer of editorial video at Bustle Digital Group.


I have produced original series for Vox media’s fashion site Racked. I launched Racked’s first Facebook Watch show titled ‘Your Brain On Shopping‘ and spearheaded one of Racked’s most successful series called ‘Dress The Part,’ which averaged a million views per episode.

Prior to joining Vox, I led East Coast production for Popsugar studios, working on lifestyle and trending series. I have also created original video content for The Huffington Post, which can be seen here.  Some of my other work can be seen on Animal New York,  Paste Magazine and Stylecaster to name a few.

I'm always open to discussing new opportunities. Feel free to reach out if you're interested in getting started in video production and are looking for advice on where to begin. 

Past Work

Get In Touch 

Let's work together!

Brooklyn, NY

© 2020 by Irina Dvalidze.