Director | Producer
I’m a producer and director specializing in editorial, branded and documentary content, with an emphasis on audience growth and development.
During my career I've been a Supervising Producer of Editorial Video at Bustle Digital Group. I have produced original series for Vox media’s fashion site Racked, launching Racked’s first Facebook Watch show titled ‘Your Brain On Shopping‘ and spearheaded one of Racked’s most successful series called ‘Dress The Part,’ which averaged a million views per episode.
Prior to joining Vox, I led East Coast production for Popsugar studios, working on lifestyle and trending series. I have also created original video content for The Huffington Post, which can be seen here. Some of my other work can be seen on Animal New York, Paste Magazine and Stylecaster to name a few. I've also created content for clients like Adidas, Jeep, Miller Light, and Lexus.
Reach out if you're looking for a video expert who can comfortably juggle team management and creative direction.
I enjoy telling stories of diverse, and often deeply complicated subjects in a visual way that's easy to understand for a wide audience. Whether it's a run-and-gun shoot in the field, or an intricate build in a studio, I thrive when I have an opportunity to get creative.
What I Do
I have a sixth sense for trending topics, stories, and coverage angles with high audience engagement potential.
I have a proven record for growing publisher's audiences, by incubating original concepts which in turn inform larger video development strategy.
I specialize in content ideation, development and establishing of video production workflows within digital media brands. One of my strengths is quickly understanding a brand's voice and creating content that deeply resonates with its target audience.