Capture the moment
Hello, I'm Irina, a director and producer based in Brooklyn, NY. Check out my recent work under "Work" tab above. You can learn more about me below!
Director | Producer
I’m a producer and director specializing in editorial, branded and documentary content, with an emphasis on audience growth and content development. I'm currently a senior producer at Game 7 Agency, where I produce content for Spotify's social channels.
During my career I've been a Supervising Producer of Editorial Video at Bustle Digital Group. I have produced original series for Vox media’s fashion site Racked, launching Racked’s first Facebook Watch show titled ‘Your Brain On Shopping‘ and spearheaded one of Racked’s most successful series called ‘Dress The Part,’ which averaged a million views per episode.
Prior to joining Vox, I led East Coast production for Popsugar studios, working on lifestyle and trending series. I have also created original video content for The Huffington Post, which can be seen here. Some of my other work can be seen on Animal New York, Paste Magazine and Stylecaster to name a few. I've also created content for clients like Adidas, Jeep, Miller Light, and Lexus.
Reach out if you're looking for a video expert who can comfortably juggle team management and creative direction.
I specialize in content ideation, development and establishing of video production workflows within digital media brands. I have a sixth sense for trending topics, stories, and coverage angles with high audience engagement potential.
What I Do
Whether it's a run-and-gun shoot in the field, or an intricate set in a studio, I have broad experience leading productions from start-to-finish. I've managed both small scale and six-figure budgets and have a broad network of creative collaborators.
One of my strengths is quickly understanding a brand's voice and creating content that deeply resonates with its audience on target platforms, such as YouTube, TikTok, IG, etc. I have a proven record for growing publisher's audiences, by incubating original concepts which in turn inform larger strategy.